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The Self-Service Revolution: Why Facial Recognition Is Expanding Across Retail

The way we shop is changing. Have you noticed fewer employees working at retail stores and more self-service kiosks everywhere now?  

Businesses and patrons alike are embracing this shift to self-serve, especially in the retail sector. One pivotal technology that’s enabling this new level of customer engagement is facial recognition technology.

Trending Now: Self-Service Kiosks Powered by Facial Recognition

Today, customers expect an easy, frictionless and secure shopping excursion, and they want to be in control of their experience. Self-service kiosks are rapidly expanding across retail — especially in fast-food and grocery chains — as forward-thinking retailers strive to stay ahead of the curve and meet ever-evolving customer expectations. This self-service phenomenon is accelerated by biometric technology — particularly facial recognition — as it enables customer interactions to be faster, more secure and extremely convenient. 

Imagine walking into your favorite burger joint, placing your order and paying via a self-service kiosk with just one look into the POS. This same experience is spreading throughout retail locations, allowing customers to quickly stop, shop and go with a face scan at self-service checkouts.

Rethinking Retail: HID Facial Recognition + Flytech Self-Service Kiosks

Flytech is a pioneer in delivering customized POS, self-service and embedded computing systems. The company drives biometric innovations into its offerings to help organizations stay competitive and aligned with customer expectations. 

Incorporating cutting-edge facial recognition cameras into their offerings supports today’s top use cases and requirements for their retail customers, including:

  • Loyalty Program Integration — Facial recognition today is in high demand to enhance loyalty programs by accurately verifying customers and providing a more personalized shopping experience
  • Contactless Checkout — Adding facial recognition facilitates hands-free, contactless authentication for a streamlined experience
  • Operational Efficiency — Face biometrics provide accurate identity verification to optimize operations (e.g., freeing employees from registers and having a single attendant oversee multiple checkouts)
  • Face Payment Support — POS systems featuring facial recognition cameras provide retailers with the option to tap into the face pay trend that’s sweeping across everyday applications
  • Improved Customer Experience — Biometric authentication and verification enable faster, more secure and more efficient transactions for an elevated user experience

Flytech selected HID as its technology partner and integrated the high-performing U.ARE.U™ Camera Identification System into their self-service kiosks. Purpose-built for facial recognition, this camera incorporates essential features for consistent, reliable performance, including:

  • High-Quality Capture — Delivers excellent image quality, which is the first crucial step in achieving precise face matching results
  • Ability to Operate in Challenging Settings — Performs reliably indoor or outdoor to capture the best possible images regardless of varied lighting conditions, busy backgrounds and user heights
  • Inclusive, Bias-Free Recognition — Offers ethically AI-trained algorithms to ensure accurate matching across diverse demographics
  • Seamless Integration — Compatible with a wide range of hardware platforms and software systems to easily add facial recognition features
  • Support From a Biometric Bedrock — Backed by 30+ years of biometric expertise and HID’s trusted reputation in delivering secure and easy-to-use identification technologies

Watch this video to discover why the U.ARE.U Camera is the top choice for facial recognition in self-service settings.

Primed for What’s Next in Retail Self-Service

Facial recognition technology is a win-win for both retail businesses and consumers, offering faster checkouts, a contactless experience and enhanced security. When integrating best-in-class components like the HID U.ARE.U Camera into the Flytech self-service kiosks, retailers can create more efficient, customer-centric shopping routines.

Ready to revolutionize your self-service systems with facial recognition? Dive into our white paper “Facial Recognition in Self-Service: Unlocking Its Full Potential” for expert insights and actionable strategies to choose the right technology for unattended settings. 

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