facial recognition lines on person's face

10 Reasons to Prescribe Facial Recognition in Healthcare for Patient Identification

Biometric innovation brings incredible advancements to the healthcare domain — not only to boost patient service levels but most importantly to boost patient care and safety. Moving from manual processes around patient identification for check-in, form intake, treatment and check-out to instead relying on a progressive, automated patient engagement platform with AI-powered facial recognition technology can literally make a life-or-death difference when it comes to patient care.

The following 10 facts should provide a strong dose of motivation for incorporating facial recognition capabilities into your healthcare operations:

1. An Exceptional End-to-End Patient Experience. Patients will enjoy the simple, straightforward process afforded by facial recognition technologies. This optimized engagement via seamless, secure biometric authentication in healthcare facilities is cast across many points of patient contact — including:

  • Patient Onboarding
  • Patient Check-in
  • Digital Forms Submission
  • Appointment Scheduling and Management
  • Patient Care: Diagnosis, Monitoring and Treatment
  • Prescription Distribution
  • Ongoing Patient Communications
  • Payment Collection

2. Positive Patient ID. Easily and confidently authenticate and verify patients based on their unique biometric characteristics. This is achieved using advanced AI-powered algorithms — featuring multispectral imaging (MSI) and machine learning — to accurately capture and confirm facial images.  

3. Touchless & Hygienic. No-touch identification minimizes patient exposure to health risks by reducing shared touchpoints. And it’s an impressive approach to facilitating patient-related tasks with fluidity.

4. Improved Patient Care & Safety. One’s distinctive facial biometrics provide irrefutable proof of presence to ensure positive patient identification. This reduces the risk of manual errors and administering treatment to the wrong individuals and enhances overall patient care and safety.  

5. Medical Record Accuracy. Accurate identification minimizes duplicate records and ensures the integrity of patient data. Remove today’s pain points and liability around duplicated or mismatched records by confidently tying one face to one patient file.

6. Fraud Prevention & Investigation. Facial recognition technology is a formidable force against medical fraud. Strong biometrics provide the utmost certainty that you are working with the correct patient when verifying the eligibility of care and preventing the misuse of medical insurance.

7. Patient Data Security & Privacy. Advanced facial recognition systems perform facial matching, facial recognition, liveness detection, template extraction and AI processing all at the edge (on the camera itself), rather than sending content beyond the device to the cloud or a backend server. This edge processing feature provides maximum system protection and data security as all biometric processing is performed locally and a user’s personally identifiable information (PII) and protected health information (PHI) stay at the source where it’s generated. It also supports compliance efforts around today’s data privacy regulations, such as HIPAA and GDPR. 

8. Workflow Efficiency. Implementing facial recognition capabilities accelerates and automates administrative and practitioner processes to increase overall efficiencies within healthcare operations. Modern, sophisticated systems tailored to streamline patient workflow and reduce human errors have a healthy ripple effect across organizations.

9. Faster Time to Revenue: Automated patient engagement and workflow gains are rooted in the power of proven biometrics. Biometrics help fight medical fraud, reduce administrative tasks, support regulatory compliance, and ease insurance claim processes. Together, these elevated features contribute to faster time to revenue and make a significant impact on the healthcare provider’s bottom line.

10. Ahead of the Competition: Presenting a state-of-the-art patient experience fuels confidence in your ability to effectively and responsibly care for others — setting your business/brand apart from the competition as patients are reassured they are tended to with excellence from check-in to check-out.

Fast, accurate patient identification in healthcare is based on best-in-class biometrics. Improve the well-being of your healthcare practice by incorporating HID’s proven AI-powered facial recognition system integrated with CERTIFY Health’s innovative patient engagement platform to modernize the healthcare environment and ensure an extraordinary patient experience from intake to payment received.  

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